Should You Buy a Phone on its Release Date?

Consider both the pros and cons before purchasing the latest tech.

Picture this: your favorite brand has just announced its latest phone. It’s groundbreaking – every feature miles ahead of its competition – and you’re immediately sold. But then you notice it costs twice as much as the alternatives. So what do you do? Many feel that good things come to those who wait. Others choose to sacrifice financial concerns in favor of being an early adopter. Let’s explore both sides of the argument.

New iPhone X with packaging and headphones


While no one expects bargain buyers to shell out hundreds of dollars on a new phone’s release date, others choose to do just that. Here’s why:

  • Personal satisfaction. Have you ever saved for months with a specific purchase in mind? Getting your hands on the reward you’ve been waiting for is an incredible feeling, and that’s no different with phones.
  • You get to stay ahead of the game. Some users prefer to let launch-day buyers discover the cutting-edge perks and potential flaws of a phone, while others enjoy feeling it out for themselves. If you’re looking to solidify your trendsetter status, purchasing a phone on its release day might be the way to go.
  • Launch-day promotions. With all the buzz surrounding the release of a new device, mobile carriers often offer deals on launch day to entice potential buyers. That means you can get the device you want at a discounted rate, something you’ll miss out on if you decide to wait.
  • Some phones take a long time to drop in price. We’re looking at you, iPhone. Typically, as newer devices hit the market, the price points of older models go down within a few weeks or months, and you can end up saving close to $100. While this rings true for most Android devices, Apple has been known to hold out on dropping prices for longer. In that case, it doesn’t matter as much if you purchase your phone today or a few months down the road, as you’ll likely pay the same amount.
  • It might sell out. With any big device launch, there’s a chance that the model may sell out if you don’t get it on launch day. Take the iPhone X release, for example. Apple’s flagship phone sold out on launch day, and those who waited too long to make a purchase didn't receive delivery of the much-anticipated phone for three to five weeks. If you don’t like to wait on backordered items, you may find it better to secure your phone on its release date.

Because the industry is so fast-paced, phone prices tend to drop quickly.

Users who choose to avoid purchasing a smartphone the day it’s released tend to do so for practical reasons:

  • You can save money by waiting. Because the industry is so fast-paced, phone prices tend to drop quickly. Why spend the full price when you could wait and save? While we noted Apple as an exception, there are many other options that will help you cut costs this way.
  • You don’t know how the phone will hold up. If you wait to buy, you’ll have the benefit of learning from other users’ experiences with the device. Making the purchase on launch day means that any unexpected issues unearthed from day one hit you with full force.
  • The latest tech isn’t always the best tech. Casual smartphone users can always find a more cost-effective way to meet their mobile needs than purchasing a flagship on launch day, whether it’s through lesser-known brands or an older version of that very same brand. Plus, just because tech is new doesn’t mean it’s the best – tried and true features and functions can still deliver excellent results.
Take your pick

There are clear benefits to both sides of this debate, but the ultimate decision should be based on your personal needs and resources. No matter what you decide, get the most bang for your buck with great phones and unlimited plans from Straight Talk.